The Jesus: All about life campaign was a primetime television and radio commercial campaign that was aired late 2009 and still remains in the form of banners residing on many churches and homes to this day.
An example of the ad:
Contrary to my prior belief, this is not the first "Jesus: all about life" campaign to be released in Australia. According to their website, it has prior been released in Adelaide, Canberra and then across Tasmania.
The campaign is a result of a series of think tanks conducted in 2002 and funded by the Genesis Foundation. After a conference in Thailand, Bible Society NSW decided they needed a modern way to engage with the culture and saw the Genesis Foundation's idea, then known as the Cristian Media Project, as the solution.
The Adelaide, Canberra and Tasmania campaigns were primarily print campaigns and then progressed to radio and television. The campaign even sponsers a V8 supercar racing team.
The campaign is a result of a series of think tanks conducted in 2002 and funded by the Genesis Foundation. After a conference in Thailand, Bible Society NSW decided they needed a modern way to engage with the culture and saw the Genesis Foundation's idea, then known as the Cristian Media Project, as the solution.
The Adelaide, Canberra and Tasmania campaigns were primarily print campaigns and then progressed to radio and television. The campaign even sponsers a V8 supercar racing team.
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